The Destined Path

Your buried gifts aren't just personal assets—they're the essential foundation for a business that feels like an authentic expression of who you are rather than an adopted model of who you think you should be.

Most conventional business wisdom emerges from a well-intentioned place: pattern recognition. Someone succeeds using a particular approach, others replicate it with similar results, and eventually, it becomes codified as a "rule." The problem isn't that these approaches don't work—it's that they're presented as universally necessary rather than... See more

When Alignment Changes

Your aligned business isn't static. It evolves as you do.

What felt aligned last year might feel constrictive today. The voice that resonated before might feel inauthentic now.

This isn't inconsistency. It's evolution.

Your business is a living expression of who you are becoming.

Alignment isn't something you achieve once. It's a... See more

This standardized advice fails to account for what makes entrepreneurship so powerful in the first place: the unique combination of gifts, perspectives, and approaches that each person brings to their business. When we apply one-size-fits- all formulas to wildly different entrepreneurs, we shouldn't be surprised when the results vary dramatically.

Genuine excitement is one of our clearest alignment signals, yet we often dismiss it as impractical in business contexts.

Notice how business activities affect your energy. This isn't about whether something requires effort—aligned work can be challenging yet energizing. It's about the quality of energy exchange.

This rebellion requires considerable courage. Following formulas offers the comfort of the well-trodden path and the safety of being able to blame the system if things don't work. Forging your own approach means taking full responsibility for your direction and trusting your alignment over external validation.

When you implement a business system misaligned with your natural way of operating, you pay what I call an "alignment tax"—the energy cost of working against your natural grain.

Perhaps you're not lost or failing. Perhaps you're being guided through necessary experiences toward your aligned path—the business that expresses your unique gifts and creates value in the way only you can.

The next time you encounter a business struggle, consider that you may not be at a dead end—you might just be receiving the exact guidance you... See more