The book 1.0

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

André has the excitement of someone who is traversing new ground, but he’s also serious about the work.

Our sense of it being effective to stick together, to do things like loan each other sugar, proactively participate in building neighborhood safety and infrastructure, or babysit each other’s children is dissolving, because in fact it is no longer effective or efficient to do many of these things.

Not a day passes that I’m not reminded of these words from Ric Sluiter, art director of LILO & STITCH. https://t.co/illJ76a41j https://t.co/7jGUzcdLUa

If immersive media prefigured the rise of the neoliberal world order, network media prefigured its collapse.

Flatness, like scalability, is efficient. The same culture flows through the same pipes to the same net-average consumer. But since when did efficiency become the sole metric by which we judge art? Filterworld represents the idea that the messiness of culture can be optimized and that only what is optimized for shareability is worthwhile. I... See more

I think everything you write has a purpose, and if you understand the purpose and the audience, you shouldn’t veer too far from what its intention is. I would like to be good at writing ad copy, writing press releases and writing articles in all their correct ways, but then also be able to experiment and expand the form.

The internet is not only a network of cables, servers, and computers. It is an environment that shapes and is shaped by its inhabitants and their use.

Writing, more visibly and unquestionably today than ever, is inherently networked. It begins and remains connected to its subject, and to everything else, becoming part of it. It acts. It does work. It lives. When we write, we reconfigure the world.