The book 1.0

What kind of memetic monsters evolve in a primordial stew made of fractalized identities, multipolar geopolitics and viral media? Conspiracy theories, of course.

People pay to see others believe in themselves.

If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more

Writing, more visibly and unquestionably today than ever, is inherently networked. It begins and remains connected to its subject, and to everything else, becoming part of it. It acts. It does work. It lives. When we write, we reconfigure the world.

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

The belief that the Earth is flat is not in and of itself problematic for most people, since most people will never need to circumnavigate the globe. However, the effects on adherents’ social relationships are problematic. The belief both signals and generates frame shear, the lack of mutual intelligibility, with all except those who share... See more

Susan Leigh Star, a sociologist and theorist of infrastructure and networks, wrote in her 1999 influential paper, “The Ethnography of Infrastructure”:

“Study a city and neglect its sewers and power supplies (as many have), and you miss essential aspects of distributional justice and planning power. Study an information system and neglect its... See more