The book 1.0
If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more
Neural Interpellation
Perhaps one way to motivate and encourage regulators and enforcers everywhere is to explain that the subterranean architecture of the internet has become a shadowland where evolution has all but stopped. Regulators’ efforts to make the visible internet competitive will achieve little unless they also tackle the devastation that lies beneath.
Maria Farrell • We Need to Rewild the Internet
A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more
Gaby Goldberg • Making the Internet Alive Again
In Lanier’s telling, this digital landscape shifted once the success of Google’s ad program revealed that you could make a lot of money on user-generated creative output, which led to the rise of social-media companies such as Facebook, Instagram, and Twitter. Initially, these companies emphasized their simple, elegant-looking interfaces and their... See more
Cal Newport • The Rise of the Internet’s Creative Middle Class
Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.
Neural Interpellation
Writing, more visibly and unquestionably today than ever, is inherently networked. It begins and remains connected to its subject, and to everything else, becoming part of it. It acts. It does work. It lives. When we write, we reconfigure the world.
James Bridle • Why I Write
t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.
Charlotte Hochman, co-founder & Director of Wow!Labs
At one point I was struggling to connect the dots and our moderator, the science fiction scholar Sherryl Vint, made the very astute observation that what seems to capture my interest is the gap between models and reality.
The Queen's Doll's House
So, if the Internet has effectively become cable TV, what is the new information frontier?