The book 1.0

A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more

t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

What’s the difference between what I do and content creation, or advertising myself, instead of advertising for other people? I think these lines that we draw have become so blurry that it creates a very interesting tension between what counts as serious work and not.

And that is what really gets me going: the dynamic between what’s going on in the world, and what it means for us as human beings.

Simply put, we don’t know what is important until many years later.

In my new book, I came up with the word “Filterworld” to describe our interwoven environment of algorithms. These equations have become inescapable, influencing the vast majority of what we consume online — and thus what kinds of culture we consume, period. I use “filter” because algorithmic recommendations are ultimately filters that sort content.... See more