The book 1.0

People pay to see others believe in themselves.

Our sense of it being effective to stick together, to do things like loan each other sugar, proactively participate in building neighborhood safety and infrastructure, or babysit each other’s children is dissolving, because in fact it is no longer effective or efficient to do many of these things.

The real breakthroughs that enabled the revival of the 1,000 True Fans model are better understood as cultural. The rise in both online news paywalls and subscription video-streaming services trained users to be more comfortable paying à la carte for content. When you already shell out regular subscription fees for newyorker.com, Netflix, Peacock,... See more

I do aspire to be more careless, even in daily life. I’m always down on myself for not being serious enough as a writer, because when I talk to serious writers they write every day, and I’m like ugh, I’ve never done that. Am I really a writer? But when I look at the books that I get the most enjoyment from, they don’t feel that serious. They give... See more

The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing... See more

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more