The book 1.0

Internet people like to talk about “the stack,” or the layered architecture of protocols, software and hardware, operated by different service providers that collectively delivers the daily miracle of connection. It’s a complicated, dynamic system with a basic value baked into the core design: Key functions are kept separate to ensure resilience, g... See more

Our sense of it being effective to stick together, to do things like loan each other sugar, proactively participate in building neighborhood safety and infrastructure, or babysit each other’s children is dissolving, because in fact it is no longer effective or efficient to do many of these things.

Changing attitudes toward social media created another breakthrough for the 1,000 True Fans model. In 2008, few people seemed interested in venturing beyond the social-media ecosystem, because this was where much of the excitement about the Internet was concentrated. As I learned from personal experience, to have expressed skepticism about these pl... See more

I think everything you write has a purpose, and if you understand the purpose and the audience, you shouldn’t veer too far from what its intention is. I would like to be good at writing ad copy, writing press releases and writing articles in all their correct ways, but then also be able to experiment and expand the form.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right momen... See more

The internet drastically increases the ease of finding and fulfilling one’s preferred phenomenological feedback loop, whether that be righteous anger, a sense of shared victimhood, or any other appealing gradient.

If immersive media prefigured the rise of the neoliberal world order, network media prefigured its collapse.

If you’re lucky, perhaps something you post will temporarily spark a surge of engagement, but those same spectators, exhausted by the onslaught, will soon shift their weary attentions to the next recommended item flowing close behind. This relentless pace rewards passive consumption, not active interaction with individual creators. The winner-take-... See more

Flatness, like scalability, is efficient. The same culture flows through the same pipes to the same net-average consumer. But since when did efficiency become the sole metric by which we judge art? Filterworld represents the idea that the messiness of culture can be optimized and that only what is optimized for shareability is worthwhile. I disagre... See more