The book 1.0

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

That for me is the poetics of encryption. Artists are already using generative AI as a tool to reimagine our relation to the perennial big ideas. Like: What is identity? What is spirituality? What is cultural heritage? How can the human resist the fast-moving disruption to our lives and to our long-standing imaginaries? These are the questions that... See more

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.

The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing... See more

Changing attitudes toward social media created another breakthrough for the 1,000 True Fans model. In 2008, few people seemed interested in venturing beyond the social-media ecosystem, because this was where much of the excitement about the Internet was concentrated. As I learned from personal experience, to have expressed skepticism about these... See more

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more

Our sense of it being effective to stick together, to do things like loan each other sugar, proactively participate in building neighborhood safety and infrastructure, or babysit each other’s children is dissolving, because in fact it is no longer effective or efficient to do many of these things.

Screenshotting as one of the essential underrated tools of the digital age - the equivalent of inventing cameras for the physical world, so we can take “pictures” of everything happening around us in the digital realm, and share + discuss it