The book 1.0

Social knowledge is thus more epistemically fraught than personal knowledge. However, it is critical to our ability to function and coordinate and, furthermore, it is what gives that ever elusive quality of “meaning” to our lives.

So, if the Internet has effectively become cable TV, what is the new information frontier?

What’s the difference between what I do and content creation, or advertising myself, instead of advertising for other people? I think these lines that we draw have become so blurry that it creates a very interesting tension between what counts as serious work and not.

t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

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but continued a love affair with language and meaning as texture and material.

The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing... See more

In a work featured in this section, American artist Joshua Citarella trawls the message boards of 4chan, Reddit, and other such platforms, collecting designs for flags that express young people’s political self-identifications. The designs he has collected combine wildly opposing discursive systems in a sort of schizophrenic mélange: “Islamic,... See more