The book 1.0

At each point between phases, I didn’t know where my next source of funding was going to come from. What I can say is that if you’re writing thoughtfully, in public, about a topic of niche interest to a certain set of people, and getting those people to engage with your work, it’s very likely that someone will come along and offer to pay you to... See more

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

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Internet people like to talk about “the stack,” or the layered architecture of protocols, software and hardware, operated by different service providers that collectively delivers the daily miracle of connection. It’s a complicated, dynamic system with a basic value baked into the core design: Key functions are kept separate to ensure resilience,... See more

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

Perhaps one way to motivate and encourage regulators and enforcers everywhere is to explain that the subterranean architecture of the internet has become a shadowland where evolution has all but stopped. Regulators’ efforts to make the visible internet competitive will achieve little unless they also tackle the devastation that lies beneath.

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more

Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees,... See more

If you’re lucky, perhaps something you post will temporarily spark a surge of engagement, but those same spectators, exhausted by the onslaught, will soon shift their weary attentions to the next recommended item flowing close behind. This relentless pace rewards passive consumption, not active interaction with individual creators. The... See more

André has the excitement of someone who is traversing new ground, but he’s also serious about the work.