The book 1.0

My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to

... See more

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.

I think everything you write has a purpose, and if you understand the purpose and the audience, you shouldn’t veer too far from what its intention is. I would like to be good at writing ad copy, writing press releases and writing articles in all their correct ways, but then also be able to experiment and expand the form.

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more

At one point I was struggling to connect the dots and our moderator, the science fiction scholar Sherryl Vint, made the very astute observation that what seems to capture my interest is the gap between models and reality.

Writing, more visibly and unquestionably today than ever, is inherently networked. It begins and remains connected to its subject, and to everything else, becoming part of it. It acts. It does work. It lives. When we write, we reconfigure the world.

Perhaps one way to motivate and encourage regulators and enforcers everywhere is to explain that the subterranean architecture of the internet has become a shadowland where evolution has all but stopped. Regulators’ efforts to make the visible internet competitive will achieve little unless they also tackle the devastation that lies beneath.

To distribute content via email, message boards, blogs and social media users must act as nodes in the network, filtering feeds and pushing their own and others’ content into the network. They are the circulatory force that moves content around the network. Because of this, networks favor viral and memetic media. In this sense, network media... See more