The book 1.0

To distribute content via email, message boards, blogs and social media users must act as nodes in the network, filtering feeds and pushing their own and others’ content into the network. They are the circulatory force that moves content around the network. Because of this, networks favor viral and memetic media. In this sense, network media... See more

Internet people like to talk about “the stack,” or the layered architecture of protocols, software and hardware, operated by different service providers that collectively delivers the daily miracle of connection. It’s a complicated, dynamic system with a basic value baked into the core design: Key functions are kept separate to ensure resilience,... See more

t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.

In my new book, I came up with the word “Filterworld” to describe our interwoven environment of algorithms. These equations have become inescapable, influencing the vast majority of what we consume online — and thus what kinds of culture we consume, period. I use “filter” because algorithmic recommendations are ultimately filters that sort content.... See more

My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to

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Simply put, we don’t know what is important until many years later.

Social knowledge is thus more epistemically fraught than personal knowledge. However, it is critical to our ability to function and coordinate and, furthermore, it is what gives that ever elusive quality of “meaning” to our lives.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more