The book 1.0

I do aspire to be more careless, even in daily life. I’m always down on myself for not being serious enough as a writer, because when I talk to serious writers they write every day, and I’m like ugh, I’ve never done that. Am I really a writer? But when I look at the books that I get the most enjoyment from, they don’t feel that serious. They give... See more

My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to

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A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.

“The thing is, I can only give what I’m feeling. I’m interested in discovery. If there’s not any discovery, it doesn’t feel real to me. I’ve never considered myself the best producer or the best singer or the best rapper or any of those separate categories. But one thing I do have confidence in is my feeling.”

In my new book, I came up with the word “Filterworld” to describe our interwoven environment of algorithms. These equations have become inescapable, influencing the vast majority of what we consume online — and thus what kinds of culture we consume, period. I use “filter” because algorithmic recommendations are ultimately filters that sort content.... See more

At each point between phases, I didn’t know where my next source of funding was going to come from. What I can say is that if you’re writing thoughtfully, in public, about a topic of niche interest to a certain set of people, and getting those people to engage with your work, it’s very likely that someone will come along and offer to pay you to... See more

The sense is that in the fairly recent past there were social narratives that were both fulfilling and rewarding to participate in, but that for our generation and seemingly subsequent generations to come, it is becoming harder and harder to find and buy into a compelling shared telos. This is the sense of meaninglessness that prompts some people... See more

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

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