The book 1.0

Simply put, we don’t know what is important until many years later.

And a random Lana Del Rey review I stumbled across on Pitchfork a while ago said the job of the writer is “to whittle the raw material of life into meaning, worth preserving

A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more

The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing... See more

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

Internet people like to talk about “the stack,” or the layered architecture of protocols, software and hardware, operated by different service providers that collectively delivers the daily miracle of connection. It’s a complicated, dynamic system with a basic value baked into the core design: Key functions are kept separate to ensure resilience,... See more

When someone’s political leanings begin to change, most of the time it is because they have fallen into new circles, not because they have learned something new from personal experience about how the government or the economy works.

Writing, more visibly and unquestionably today than ever, is inherently networked. It begins and remains connected to its subject, and to everything else, becoming part of it. It acts. It does work. It lives. When we write, we reconfigure the world.