The book 1.0

“The thing is, I can only give what I’m feeling. I’m interested in discovery. If there’s not any discovery, it doesn’t feel real to me. I’ve never considered myself the best producer or the best singer or the best rapper or any of those separate categories. But one thing I do have confidence in is my feeling.”

Not a day passes that I’m not reminded of these words from Ric Sluiter, art director of LILO & STITCH. https://t.co/illJ76a41j https://t.co/7jGUzcdLUa

If immersive media prefigured the rise of the neoliberal world order, network media prefigured its collapse.

Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees,... See more

The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing... See more

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

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My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to

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chasing the feeling of acceptance, telos and community without that feeling corresponding to any materially beneficial group telos. The phenomenology of social reward and the material benefits of social cohesion are becoming increasingly decoupled.