The book 1.0

If immersive media prefigured the rise of the neoliberal world order, network media prefigured its collapse.

I think everything you write has a purpose, and if you understand the purpose and the audience, you shouldn’t veer too far from what its intention is. I would like to be good at writing ad copy, writing press releases and writing articles in all their correct ways, but then also be able to experiment and expand the form.

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

The sense is that in the fairly recent past there were social narratives that were both fulfilling and rewarding to participate in, but that for our generation and seemingly subsequent generations to come, it is becoming harder and harder to find and buy into a compelling shared telos. This is the sense of meaninglessness that prompts some people... See more

What kind of memetic monsters evolve in a primordial stew made of fractalized identities, multipolar geopolitics and viral media? Conspiracy theories, of course.

“When I think about the internet (which is impossible),” Natasha Stagg writes, “I feel similar to when I have a crush. I feel crushed.”

We’re looking at what’s going on in the world and using words to help people make sense of it. It’s ultimately a service to the reader — here’s what’s happening out there, why it’s important, and what it means for you.

That for me is the poetics of encryption. Artists are already using generative AI as a tool to reimagine our relation to the perennial big ideas. Like: What is identity? What is spirituality? What is cultural heritage? How can the human resist the fast-moving disruption to our lives and to our long-standing imaginaries? These are the questions that... See more

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

... See more