The Best of David Senra.

"Try to be a big fish in the biggest pond possible... and that should definitely be kind of the goal."

"Jordan and Kobe would talk about over and over again that they sought advice from the great players that came before them. I really do believe that reading founders' notes gives you the ability to do that exact same thing for history's greatest founders."

"The culture of a company should be like 80 or 90% just the personality of the founder... otherwise, there's no progress; inertia dominates."

"Look at consumer products... you can arrive at very elegant and simple solutions... most people don't put in the time or energy."

"Repetition is persuasive... nearly all the founders have a handful of ideas and principles and repeat them forever."

"You have to listen very carefully... go hide away with people that really understand the technology but also really care about the customers."

"Edwin Land started working on become Polaroid when he's 19 and worked on it till he's 70. Who the hell works on something from 19 to 70? That's incredible."

"It's really about the people... we were in the right place at the right time, as the rest of the world was beginning to understand that alternative assets needed to play a bigger role."

"He was obsessed with quality. Everybody else is saying, 'hey, I'm going to use frozen beef.' He's like, 'I'm going to buy my own cows.'"