The Best of David Senra.

"A large part of your life is actually searching for your life's work. A lot of them [founders] are looking for something that is uniquely them that they can do forever."

"The value of a mission statement can sort of be measured in the quality of decisions it helps you make."

"Repetition is persuasive... nearly all the founders have a handful of ideas and principles and repeat them forever."

"Look at consumer products... you can arrive at very elegant and simple solutions... most people don't put in the time or energy."

"The culture of a company should be like 80 or 90% just the personality of the founder... otherwise, there's no progress; inertia dominates."

"Edwin Land started working on become Polaroid when he's 19 and worked on it till he's 70. Who the hell works on something from 19 to 70? That's incredible."

"He was obsessed with quality. Everybody else is saying, 'hey, I'm going to use frozen beef.' He's like, 'I'm going to buy my own cows.'"

“Humans desire authenticity. The words... are not coming from words that somebody else wrote on a teleprompter... I think humans crave authenticity."

"Jordan and Kobe would talk about over and over again that they sought advice from the great players that came before them. I really do believe that reading founders' notes gives you the ability to do that exact same thing for history's greatest founders."