the art of writing
Brie Wolfson and
the art of writing
Brie Wolfson and
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See morephoebe and
relatable, on writing like you talk, by Jason Fried:
Over the last 20+ years I’ve been part of too many discussions where someone goes “I’m having a hard time explaining this or that…” Then they say “I just really want to say this…” And then they say it and it’s clear, concise, and obvious! They nailed it, but…
…it’s as if they aren’t even listening
... See moreNot just reading a lot, but paying attention to the way the sentences are put together, the clauses are joined, the way the sentences go to make up a paragraph. Exercises as boneheaded as you take a book you really like, you read a page of it three, four times, put it down, and then try to imitate it word for word so that you can feel your own
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