10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
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The kind we love is focused, challenging, sustained, with a pen in hand, making note of new turns of phrase and peculiar, precise words, and feeling our brains get ever-so-slightly reconfigured by the text. The kind of reading we love requires a piece of text be worked over so many times that the author probably never wants to see it again. The... See more