Taste
Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
Evan Armstrong • The Art of Scaling Taste
Taste is acquired through experience
~ Hume
Everyone in design circles loves to pontificate about taste, but it's always the people with portfolios that look like a Vegas casino who have the most to say. Taste is the emperor's new clothes of the creative industry, claimed by all, possessed by few, recognized only by those who already have it.
But the twisted irony of taste is its resistance... See more
Good taste : taste is the ability to distinguish excellence from mediocrity. The hand can never consistently produce better than the eye can discern.
Henry Modisett • The Death of Product Development as We Know it
Taste is easily defined as the ability to discriminate between the valuable and the expandable. It’s another word for Good Judgment. When you decide whether to eat sushi or calamari for dinner, you're in fact erecting a hierarchy of value, and passing judgment according to said hierarchy. If you choose sushi, that is because you've deemed it best f... See more
Alpha • On Founder Taste
From Ezra Klein:
AI might be able to churn out content faster than we can, but we still need a human mind to sift through and figure out what’s good. In other words, A.I. is going to turn more of us into editors. But editing is a peculiar skill. It’s hard to test for, or teach, or even describe. But it’s the crucial step in the creative process that
... See moreWe are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more