Taste
Everyone in design circles loves to pontificate about taste, but it's always the people with portfolios that look like a Vegas casino who have the most to say. Taste is the emperor's new clothes of the creative industry, claimed by all, possessed by few, recognized only by those who already have it.
But the twisted... See more
In something he calls the “theory of maximum taste,” New York Times columnist David Brooks says that each person’s mind is defined by its upper limit—the best content that it habitually consumes and is capable of consuming.
Polina Marinova Pompliano • Hidden Genius
Good taste : taste is the ability to distinguish excellence from mediocrity. The hand can never consistently produce better than the eye can discern.
Henry Modisett • The Death of Product Development as We Know it
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest... See more
Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
Evan Armstrong • The Art of Scaling Taste
As images of any kind become easier to generate, the designers who stand out are those who can create a sense of cohesiveness and emotion.
An Inside Look at Every’s Design Philosophy
From Ezra Klein:
AI might be able to churn out content faster than we can, but we still need a human mind to sift through and figure out what’s good. In other words, A.I. is going to turn more of us into editors. But editing is a peculiar skill. It’s hard to test for, or teach, or even describe. But it’s the crucial step in the creative process that
... See more