taste

Taste is easily defined as the ability to discriminate between the valuable and the expandable. It’s another word for Good Judgment. When you decide whether to eat sushi or calamari for dinner, you're in fact erecting a hierarchy of value, and passing judgment according to said hierarchy. If you choose sushi, that is because you've deemed it best... See more

Taste is about discovery, having interest in things, and making a lot of mistakes. It’s about trying to find the authentic set of choices that both reflect your own background, but also the choices and discoveries that you have made consciously and deliberately. It's always changing and it's also always in reflection of what everyone else is doing... See more

ideas and taste will (finally) be as (if not more) important and differentiating than skill.

Alison Roman: “People are so brand-conscious now, and I think they’ve become that way about food. ‘Are those the Fishwife anchovies?’ No, it’s Cento. Or some Spanish brand you’ve never heard of, but it’s the same anchovies inside the tin. People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as

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