taste

I mentioned that implicit conviction “comes from something deeper than the cause and effect we perceive in the unfolding of events.” What exactly is this deeper -something? My first attempt to answer this question happened spontaneously, over a decade ago: “Some companies have a soul,” I found myself saying to a friend over lunch, “others are just... See more

As Arnold Bennett famously said, ‘Good taste is better than bad taste, but bad taste is better than no taste.

What Jobs is referring to is the fundamental difference between "builders" and craftsmen, or why even though engineering builds, it is design which establishes . Essentially, products—no matter if they're technological in nature or not—do not exist in a vacuum. On the contrary, every single product worth its salt is designed to exist within a... See more

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why... See more

Quality emerges from the complexity of the system in action ; it is in the how rather than the what. Thus, when Quality is broken down into parts and analyzed, its essence is lost. This explains why analysis alone has trouble discerning the authentic from the artific ial. Moreover, Quality frozen in a theory or process cannot be recognized in... See more

“Your aesthetics get better as you make mistakes.”