taste

David Ogilvy, on his way to a photo shoot for his new shirt-maker client, stopped off at a New York drugstore to buy a few 50 cent black eyepatches – and unwittingly blazed the trail for a new style of advertising.

It was 1951, and Ogilvy’s client was CF Hathaway, a small shirt-maker from Maine. The company, having never advertised before, was planning to spend just $30,000 to compete with much better-known brands.