History of advertising: No 110: The Hathaway man's eyepatch
campaignlive.co.uk
History of advertising: No 110: The Hathaway man's eyepatch
Nobody reads ads. But write ads in a way that feels new (And relatable ), and people will read every word.
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
Great brand lines are hard to make and easy to break
greatbrandlines.co
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p