Substack superhero

Food blogger built his business with only 12 advertisers. Over indexes on benefits:

• All 12 advertisers get a logo in every issue

• 4 of them receive ads in the weekly post (all school listing type eg pub quiz Tues, earlybird thurs etc). He does 3 posts per week so every advertiser receives 1 mention per year

• 1 big feature piece or 1 podcast episode per year

• Partnership opportunities between each other

• Asks them for viewpoints/opinions in his think pieces (opportunity to comment)

• Charges $500-$1000/month per advertiser.