Subscription Media

Feel like there's a massive opportunity to buy ad-supported media brands at a discount right now and convert to subs Falling CPMs drops valuation, but if they have brand equity can convert a % to subs. then buy ads at that low CPM (which wouldn't work as a straight arb play)

And you have to wrestle with the paywall and its very unfortunate trade-off. You want to share your work with the widest audience possible. But to any publication that’s too small for ads, free readers are simply not that valuable. For these reasons, I’ve always struggled with the paywall. Asking people to pay for writing is not a great way to make... See more