Streaming Wars

There is also a slightly subtler impact, noted by labels that we interviewed, on new artists, whereby their growth trajectory has been impacted due to the chilling effect on their ability to monetise the earliest stage of their career, and their access to support and services from platforms. Applying arbitrary thresholds to artists who are just... See more

Spotify has already learned that there’s no money to be made with exclusive rights to superstar offerings. “After pouring billions into podcasts and audiobooks to little effect,” explains tech journalist David Pierce, “it seems to have largely given up on the idea that exclusive content is the path to riches.”

The more profitable move is to... See more