Streaming Wars

these figures remain a sham. To get to 6.7 million, Netflix first tallies the film’s “viewing hours,” the total amount of time that users have spent streaming the movie. Here, Netflix makes no distinction between users who watch Sweet Girl all the way through, those who watch less than two minutes, and those who watch just a few seconds thanks to... See more

Goldman Sachs’ latest Music In The Air report is forecasting that the “superfan” market could be worth $4.3bn globally next year. The subtext here is that this needs to become a priority focus for the music business as recorded music revenues actually fell short of Goldman Sachs’ expectations in 2024, causing it to downgrade its forecasts for this... See more