Streaming Wars
sari and
Streaming Wars
@netflix DON'T MESS THIS UP!
You have one of the most unique opportunities to execute monetization on a global content platform ever.
DON'T TAKE A GENERIC ADS APPROACH!!!
My brain on how to think about ads from a customer and product first approach on Netflix.... See more
Adam Greniertwitter.com
Goldman Sachs’ latest Music In The Air report is forecasting that the “superfan” market could be worth $4.3bn globally next year. The subtext here is that this needs to become a priority focus for the music business as recorded music revenues actually fell short of Goldman Sachs’ expectations in 2024, causing it to downgrade its forecasts for this... See more
O Superfan: How Rock & Pop's Elite Screw their Loyal Supporters – and why it won't Work | The Quietus
There is currently a general lack of transparency around Discovery Mode . At the market level, it’s unclear who is engaging with the programme, whether the major rightsholders are using it or gain similar bene fi ts through other means, and how other interested parties are affected when it is utilised on a track. These concerns are compounded by... See more
Dan Fowler • Combating the Emergence of a Two-Tier Music Streaming Market: Analysis and recommendations to support a future industry of innovation, inclusivity, and sustainable growth
these figures remain a sham. To get to 6.7 million, Netflix first tallies the film’s “viewing hours,” the total amount of time that users have spent streaming the movie. Here, Netflix makes no distinction between users who watch Sweet Girl all the way through, those who watch less than two minutes, and those who watch just a few seconds thanks to... See more