Strategy

Positioning. Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book. So what is it (and isn't) First things first: forget everything you thought you knew about positioning. It's not just a marketing tactic or a catchy slogan. It's the very DNA of your busin... See more

simplicity is difficult because there's no room to hide the lack of clear conviction that complexity affords

Startup strategic planning: + Set a goal for rev/traffic/x that is 3 mos out + Figure out the top 3-5 driver metrics (eg, leads, sales mtgs, churn) needed to hit the goal + Pick the top 3 activities w high confidence to achieve the driver metrics Execute. Rinse/repeat.

I stepped away from Heap last month, after nine fantastic years. Here are some things I wish I could tell my 2013 self. I was excited to write some code, and I had no idea what was in store on the path to 350+ people and a transformative product.

Escape competition through authenticity.