Strategy
Here’s another quote attributed to the ancient Greek poet Archilochus: “We don't rise to the level of our expectations, we fall to the level of our training.”
92% of B2B buyers only purchase from vendors already on their "day-1"… | Peep Laja | 42 comments
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Contrast to the 5 why’s:
The 5 «then what’s»
The equivalent of root cause analysis, but in the opposite direction: the future.
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Someone who wastes time and money on expensive luxury goods and hobbies sends an unambiguous signal: I have the wealth to afford these pointless things. I am an elite. In such cases, even fundamental laws of supply and demand break down. The high price of a luxury product is the point. If it becomes cheaper, people will buy less of it.
80% of new businesses fail in their first five years, but a far more interesting statistic is that nearly all of the businesses that succeeded did not do so in the original way they had intended.
Since strategy is a form of problem solving and because you cannot solve a problem you have not defined or analyzed, strategic work begins with identifying barriers and difficulties. Many executives and leaders dislike discussing challenges and impediments, which hinders strategic thinking. In such cases, the strategist's role is to speak truth to ... See more
Apple is often the go-to example of good branding. But have you ever considered that Steve Jobs was an excellent brand strategist? He didn’t view brand strategy as just branding or marketing. To him, the brand was the business. Just imagine if all CEOs lived by that principle. #brandstrategy #brandstrategist #brandidentitydesign #brandstrategytips #branddesigners
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