Strategy

One may illustrate why by (building on Gershenson) sorting kinds of problems along two dimensions: their difficulty and their state of change.

• If there is no change and no difficulty (or very low change and very low difficulty), there is no real problem to be solved. Rather, it is part of the everyday routine.




• If there is no (or very low) change but

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Trojan horse

One of the guys in the group coined this term – which in the past I’ve called “context shift”, but I like his version better. Here you take your service, but rather than selling it to people who are looking for that service (highly competitive), you instead enter another market where people are looking for something different, but

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Jurgen Klopp (JNK) came to Liverpool FC with his idea for high-intensity, “Heavy Metal Football.” But the whole club had to conspire with him to make it a winning formula on the pitch. Culture-changing ideas rely on conspiracy. The vision of an individual is only half an idea until it becomes the vision of a team.

Strategies are culture-changing

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