Storytelling / Narrative
by Jason Shen · updated 9d ago
Storytelling / Narrative
1. RESULT Result thumbnails feature a visualized result Whether it's a physical product or a skill, the curiosity is driven by the questions: "How did they do it?" and commonly, "How can I do it, too?" The more sought-after the result, the more clickable the thumbnail https://t.co/2IoLC0i505Jason Shen added 2mo ago
Each example is also a great way to think about how to hook someone into a story:
Result—how did they get that?
Transformation—how did they go from this to that?
Comparison—what’s different between experience A and B?
Novelty—I’ve never thought about that thing before
Story—I need to know what happened with that
Moment—I need to know exactly what happened nextIdeas related to this collection