storytelling meets business planning
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
Storytelling Frameworks for Business Applications
Exploration of various storytelling frameworks, including Vogler’s Hero’s Journey and others, highlighting their context and business applications for effective communication in creative and corporate environments.
betterstories.org“The two skills of modern business: Storytelling and spreadsheets.
Know the numbers. Craft the narrative.”
Know the numbers. Craft the narrative.”
James Clear • 3-2-1: On the Role of Habits in Times of Uncertainty, Hard Work, and Change (June 11, 2020) | James Clear
Don’t waste anybody’s time with a barrage of details. Maybe it took you five years to develop your idea, but no one wants to hear about that when you’re trying to sell your idea (to an investor or a customer)—that can become part of your legend later on. You need a sharply focused plan, with all its various strands woven together into a cohesive
... See moreDebra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
But when most people set out to craft a presentation or pitch, they start with three common questions. How can I explain this? How can I clarify this? How can I help people understand this? These questions are useful for sharing data, but not for storytelling. The true power of storytelling lies in sparking curiosity, not merely providing... See more
