Storytelling

“Truth revealed takes the unfortunate shape of everything that isn’t true.”

• Richard Foreman, playwright + founder of Ontological-Hysteric Theater

What we admired about the creative spirit was the searing honesty it brought, and the ruthless reduction of everything in our hopeful, over-freighted briefs to the essentials. That, and the dramatisation – whether emotional, humorous, rational or irresistibly charming – of the single, unique role the brand could claim in people’s lives, distinct fr