storytelling

Why is this? Are we so reactionary as creatures that we do not change unless someone else forces us to? Are we like pool balls, sitting forever in a fixed pattern until an interpersonal cue ball blasts us into motion? I think not, although we do suffer a kind of inner inertia when circumstances precipitate a transition.

But it is not as mechanical a... See more

After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more