story as connective tissue
the people who actually move the world are not the ones preaching “action items.” they’re myth engineers.
they alter the perceptual surface everyone else stands on.
you can tell who’s operating at this layer because they never sound prescriptive. they don’t tell you what to do. they tilt the frame until you reach the conclusion yourself & think it
... See moreBecause that's how an event becomes a memory. Story, told again and again, spit out and consumed and spit out again, sweeter and more full of the good stuff every time, not exactly what happened, but something better, sweet as honey.
or as regurgitated spit
Emma Pegg • The Science (and Seduction) of Product Storytelling
Niels Devisscher • Belonging and Butterflies in Times of Breakdown
Niels Devisscher • Belonging and Butterflies in Times of Breakdown
Story is about a decision that you made. It’s not about what happens to you. And if you hit that and you get your vulnerability and you understand the stakes, and a few other things, people will intuitively find great stories to tell, and as soon as they do, we know them. We know them as human beings.
The Art of Gathering by Priya Parker







