stated vs. revealed preferences

examples of people's stated vs. revealed preferences being different

people think they want choices. but they prefer good defaults.

Personalized ads are one of those things where stated preference and observed preference are almost total opposites. No one thinks that they do, but people really enjoy being catered to.

tobi lutke

twitter.com

users may say they want a chronological feed, but their revealed preference is the opposite.

stratechery.com • Threads and the Social/Communications Map

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