Startup Growth

Before I decide to do something, my first question is: “What problem are we solving?” 9 times out of 10, answering that question shows me: 1) It’s not really a problem (so I can ignore it) 2) What I was planning on doing wasn’t the best way to solve... See more

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic: