Startup Growth
sari and
Startup Growth
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
✡️ Jon Shieber ✡️twitter.com
Amazon: How do we keep experimenting in superfast delivery?
September 19, 2013
Go-to-Network: What It Is, and Why It’s the Future of Growth
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A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service.
GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more.
The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.
Modern growth strategies are all go-to-network
At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network
