Startup Growth

Bill Gates on Microsoft's "hard-core detractors" December 4, 1993

Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?

move at the “speed of trust”