Startup Growth

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic: