Startup Growth

A go-to-network (GTN) strategy is a plan that details how an organization can grow and engage networks of potential customers in order to build connections and authentic relationships, and ultimately convince them to buy their product or service. 

GTN will enable your company to grow faster and more efficiently by leveraging the power of your networks of employees, customers, fans, community members, and more. 

The approach includes tactics related to product-led growth, community building, leveraging events, personal branding, and other forms of network building.

Modern growth strategies are all go-to-network

At their core, all these growth strategies have the same underlying philosophy. Implicitly or explicitly, they set out to foster deeper connections between the company and a specific network