I don’t think it’s a coincidence that the companies that have a reputation for building the best products of this generation—Slack, Figma, Superhuman, Notion, and Linear—are basically new versions of successful predecessors. These companies didn’t distract themselves with four-step strategic maneuvers or clever wedges into a new category that they ... See more
If 0 to 1 is about product-market fit, -1 to 0 is about founder-market fit. Figure out what you want to build and why you are the right person to build it before you start.