Startup Advice

Don’t let a past venture cast a shadow on your next one.

1. The 7 sources of power:
   
   
   1. Brand: Your unique brand identity attracts and retains a significant number of customers.
   
   
   2. Process power: You can produce something more efficiently than competitors, and the competitors can’t easily copy the method.
   
   
   3. Cornered resource: You have exclusive access to a vital resource, such as the only rights to a patent.
   
   
   4. Counter

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We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

Steve Jobs: The more dependent Google is on Apple, the better October 10, 2008

New Peloton CEO emails employees February 8, 2022

For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?

Founders are taught to possess enough faith that they can build something very big very fast. This creates a pressure cooker of responsibility that distorts reality to the p... See more