Start up

Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas. That m.o. is doubly dangerous: it doesn't merely yield few good ideas; it yields bad ideas that sound plausible enough to fool you into working on them.

To be a founder, you have to be world-class in something. Make sure you’re spending the majority of your time doing that thing; this is your ‘zone of genius’. Not compromising will allow you to be a valuable contributor for a much more extended period of time and avoid burnout.