sparks

“don’t complain about being in traffic. you are the traffic.”

I feel thin, sort of stretched, like butter scraped over too much bread.

-Tolkien

“things that work in practice, but wouldn’t work in theory.”

a lot of things have to emerge, bottoms up, for one to believe they are feasible.

Ideas from George Mack:

1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.

2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..