sociology of luxury
Of course, the most obvious example is Ozempic, the weight loss drug du jour among the elites, which works by suppressing hunger. Ozempic’s impact has been so seismic that analysts have reckoned the drug could have an unprecedented impact on food consumption. “I obviously don’t know when someone is taking drugs,” Anthony Geich, director of guest
... See moreSerena Smith • Why Don’t Rich People Eat Anymore?
The creator of Real Housewives of Clapton had a theory for why niche consumer objects have become such potent symbols online. For millennials and Gen Z-ers, material gain is more about these small, semi-expensive life-style choices—oat milk in your latte—than about bigger ones such as buying a house or having children, which are much harder to
... See moreKyle Chayka • Making Memes for the Global “Oat Milk Élite” | the New Yorker
There’s a difference between having good taste and being able to afford something. Rich people like Mark Zuckerberg, like Jeff Bezos: what do these people who have everything not have? They don’t necessarily have taste.
Kyle Raymond Fitzpatrick • Lol Fashion's Giving Me an Existential Crisis 😅
Luxury Paradox : The more expensive something is the less likely you are to use it, so the relationship between price and utility is an inverted U. Ferraris sit in garages; Hondas get driven.
Morgan Housel • 100 Little Ideas
You are earning a six-figure sum, and you decide to buy a house in Clapham. What this says is that you, as an immensely rich person in 2024, have no higher aspiration in life than to spend the next 25 years of your life devoting70 per cent of your discretionary income on acquiring an asset that a poor person could have owned in 1924. How is that
... See moreRory Sutherland • Louis XIV Would Envy Your Life
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
Danielle Vermeer • Tweet
Imagine showing Louis XIV your life. Almost everything would amaze him. He would offer you half of Gascony for your flat-screen television. Even driving a 20-year-old car would delight him. The Palace of Versailles consumed more water than the city of Paris, yet the cleanliness of your water supply would still astound him, as would your flushable
... See moreRory Sutherland • Louis XIV Would Envy Your Life
Modern luxury is the ability to think clearly, sleep deeply, move slowly, and live quietly in a world designed to prevent all four.
– Justin Welsh