Social Platform Trust & Safety

For synthetic media to reach millions of views—as the Swift images did in just hours—they need massive, aggregated networks, which allow them to identify an initial audience and then spread. As the amount of available content grows with the broader use of generative AI, social media’s role as curator will become even more important.

But how do you monitor or take responsibility for what everyone says anywhere all the time? Well, you don’t. You can’t. Providing everyone with bandwidth and software keeps expense growth arithmetic. But if you try to exert any control over how it’s used then expenses become exponential too. It’s impossible to do within the business model.... See more

Without trust in the decision-maker, trust in the process breaks down, and the only important question becomes, “Who decides?”

Some users may not want to see any potentially abusive content at all, while others may, for example, need to sift through banal personal attacks in order to track credible death threats. The point, however, is that users themselves should be able to exercise significantly more agency over their own social media experience.