what is Social Media doing to us?

Whereas the modernity proceeded by differentiating, fragmenting, and specializing on the model of the machine, the digital age is marked by connection and entanglement. McLuhan opened Understanding Media with observations along these lines. “The restructuring of human work and association was shaped by the technique of fragmentation that is the

... See more

“As humans we are involved in a dance with things that cannot be stopped, since we are only human through things,” says Hodder. We will continue to perform lifestyles made possible by the Internet whether individual social media platforms survive or not, and even, especially, if we log off for good. Social media altered the world in the same way... See more

Illich’s anecdote is, of course, a provocative reversal of the usual way that new media tend to be presented as a necessarily democratizing and empowering force, and it seems closer to mark as the events of the last decade or so have illustrated. The ostensible promise of social media was that anyone’s voice could now be heard. Whether anyone would

... See more

Yet, the hidden machinations behind everyone’s favorite social media and search platforms are engineered to exploit our primal instincts for validation, status, and mimetic desires (adopting or pursuing preferences and aspirations based on the influence of others rather than our intrinsic motivations), morphing into a manipulative force that feeds... See more