If Darwin published his theory of natural selection today, the tweet announcing it would be deprioritized because it contained a link, and instead Twitter would show you wisecracks that fit in 280 characters.
Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like