If Darwin published his theory of natural selection today, the tweet announcing it would be deprioritized because it contained a link, and instead Twitter would show you wisecracks that fit in 280 characters.
Our feeds are designed to “prod the would-be attender ever onward from one monetizable object to the next,” he writes. This has had a deadening effect on all kinds of culture, from Marvel blockbusters that optimize for attention minute to minute, to automated Spotify recommendations that push one similar song after another.
In all the clamour over ‘the virtual’ and ‘the digital’, we tend to forget that social media is more about the social than the media - it’s about people coming together and what people think about us and what we think of ourselves because of that.