what is Social Media doing to us?

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.

In all the clamour over ‘the virtual’ and ‘the digital’, we tend to forget that social media is more about the social than the media - it’s about people coming together and what people think about us and what we think of ourselves because of that.

A few more years and my mind wasn’t suited for much else. I was anorexic and had no friends; I was absolutely killing it online. I had developed all these health issues and begun posting hospital selfies, crying selfies, depressive bathtub selfies. I was sick and sad. I’m fangirling, a girl said when she recognized me on the subway. I’m spiraling,... See more

But if some shadowy global elite really wanted to keep a population docile, impotent, and entertained, what better tool could they ask for than the iPhone?

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more