what is Social Media doing to us?

A personality sketch of the marginal user

Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering... See more

Whereas the modernity proceeded by differentiating, fragmenting, and specializing on the model of the machine, the digital age is marked by connection and entanglement. McLuhan opened Understanding Media with observations along these lines. “The restructuring of human work and association was shaped by the technique of fragmentation that is the

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the game of social media is to keep us creating assets that depreciate in hours. If they took months to depreciate, we wouldn’t use the platform as much. But because it’s hours, we “need” to spend more and more and more and more of our time on the platform for it to work for us.