Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
Even the guy who invented the infinite scroll later regretted it. These interfaces are not designed to help you—swiping and scrolling are rarely the best ways to do anything. They aren’t designed to solve your problem, but actually aim to prevent closure, and create an illusion that there are still infinite choices available to you.
It is alleged that social media fuels polarization, exploits human weaknesses and insecurities, and creates echo chambers where everyone gets their own slice of reality, eroding the public sphere and the understanding of common facts. And, worse still, this is all done intentionally in a relentless pursuit of profit.
McLuhan argued that, pushed to its limits, a medium flips or reverses its characteristics.
Internet scale pushes information into disinformation, connection into loneliness, and desire into apathy.