what is Social Media doing to us?

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its... See more

The flattening of intent across algorithms has created a new competitive landscape. The musician isn’t competing for attention/fandom between others in their genre. An artist being forced to be an influencer before they are an artist is not a “I think we are good” software environment. Far from it. They are competing against a pornstar on a... See more

Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.

It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.

In Walden , his 1854 reflection on simple living, Henry David Thoreau wrote, “The cost of a thing is the amount of ... life which is required to be exchanged for it, immediately or in the long run.” In Thoreau’s terms, how much of life is exchanged for all this screen time? Arguably, most of it.