what is Social Media doing to us?

From 2002-2006, social media companies emerged with the explicit mission of "connecting the world," but the introduction of the feed and the like, plus the switch from friends to " followers " indicated a different pitch: "now, even you can a star."

Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a

... See more

Today, everything is about speed and real time. We are no longer concerned with real space.

These conditions can obviously manifest themselves in contexts far removed from online forums and social media. But a simulation of the experience of power, understood as the collapse of the space between impulse and act, may be more generalized in online environments where a forgetfulness of the body is also a default setting.

The interval of

... See more

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more

Knowing you live in a magpie culture is worth keeping in mind. If, as Isaiah Berlin once said, “foxes” are people who know many little things, and “hedgehogs” people who know one big thing, then the more recent “magpie” is someone who knows nothing yet manages to maintain a beautiful nest of ideas that aren’t theirs.