what is Social Media doing to us?

the game of social media is to keep us creating assets that depreciate in hours. If they took months to depreciate, we wouldn’t use the platform as much. But because it’s hours, we “need” to spend more and more and more and more of our time on the platform for it to work for us.

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth... See more

“As humans we are involved in a dance with things that cannot be stopped, since we are only human through things,” says Hodder. We will continue to perform lifestyles made possible by the Internet whether individual social media platforms survive or not, and even, especially, if we log off for good. Social media altered the world in the same way... See more

Head of Facebook App: "Building the Discovery Engine" April 27, 2022

Yet, the hidden machinations behind everyone’s favorite social media and search platforms are engineered to exploit our primal instincts for validation, status, and mimetic desires (adopting or pursuing preferences and aspirations based on the influence of others rather than our intrinsic motivations), morphing into a manipulative force that feeds... See more