what is Social Media doing to us?

The rise of botlike behavior over the past decade has led to the creation of a meme: the NPC, or Non-Player Character. Originally a term to describe video game characters whose behavior is completely computer-controlled, it now also refers to real world humans who behave as predictably as video game NPCs, giving scripted responses and engaging in... See more

"Life in the Instagram bubble requires a constant calibration of how it will be viewed from outside. That need to make life itself aesthetic, to ask, over and over “What will this look like in a square?” exerts a slow, constant pressure of its own." (Jacob Mikanowski)

Never before in history have so many people been under the gaze of so many strangers. Humans evolved in small groups, defined by kinship: those we knew, knew us. And our imaginative capabilities allowed us to know strangers—kings and queens, heroes of legend, gods above—all manner of at least partly mythic personalities to whom we may have felt as... See more

Shitty retention is ubiquitous

First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:

• daily retention of consumer apps: D1/D7/D28 of 60/30/15


• the % of active users — that is, DAU/registered — should be 25%


• or, for consumer/SMB subscription: M12 of >30%

When you reflect... See more