Social Graph Design
The medium is the message. This page is about how the decisions we make about social graph and network design impact behavior.
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Social Graph Design
Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
soundcloud.com
FB’s has an interface problem, not an algorithm problem… because people won’t affirmatively click on the things they actually deep down want to watch
people think the solution to the web becoming a big performance stage is to have lots of fragmented smaller communities. But finding the right community is really hard. A better way is to use novel technologies and network mechanics to matchmake in real-time. You get a new community every second depending on what you’re thinking.
An idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning
New networks should mint new celebrities, not get built by existing ones
My interest in chain runners was low since it was (investor) celebrity led
Patrick OShaughnessytwitter.comIf Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.