social commerce

social commerce

sari and

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I realized I made an error to FB/IG total and that the Mktg Cost line item should have been allocated to FB/IG And added $100 AOV to the title to better ground the % variable costs The story is the same, but its important to use this illustration vs OP as the mental model

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TalkShopLive

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Kickback

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Community Takes All: The Power of Social+ | Andreessen Horowitz

D'arcy Coolican a16z.com

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HYP - shop on stage

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Nearly Half of TikTokers Purchase From Brands on the App

Kathryn Lundstrom adweek.com

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Headless Brands

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Alex Wittenberg

Bounty | Get Paid to Post on TikTok and Instagram

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Service Suspended

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