social commerce
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social commerce
Social Shopping Site Svpply To Shut Down, Nearly 2 Years After Selling To eBay
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I realized I made an error to FB/IG total and that the Mktg Cost line item should have been allocated to FB/IG
And added $100 AOV to the title to better ground the % variable costs
The story is the same, but its important to use this illustration vs OP as the mental model
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