small > scale

Somewhere along the way, we decided that the only acceptable form of communication is a main-stage monologue. Virtual validation has become currency, and every thought must hold weight. One version of me has bought into that. It’s compelling, competitive, and best of all, within reach. But another, quieter and better version wonders whether “big

we need permission to unsubscribe from a life where every thought is for sale, every opinion a performance, and every move an attempt to keep up.

The small stuff is the magic. It’s infinitely harder to stay consistent in a quiet life than to be the loudest voice in the room with nothing to say.

Big ideas need framework, real action, and depth to move beyond surface-level daydreams. And if those building blocks are missing, there’s no requirement for permission to do your version of just enough. In fact, there’s power in it.

The thick life doesn't scale.

That's the whole point.

rather than declare a technology or institution either good or bad by its nature, we recognize instead the possibility that a technology or institution might serve useful ends until it crosses certain thresholds of scale, volume, or intensity, after which it stops serving the ends for which it was created and become, first, counterproductive and