simplicity
sari and
simplicity
andrea and
Any damn fool can make it complex. It takes a genius to make it simple
Ray Dalio • Principles: Life and Work
The opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains. More white space means that less information is presented. In turn, proportionately more attention shall be paid to that which is made less available. When there is less, we appreciate everything much more.
John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness.
andrea and