simplicity
sari and
simplicity
A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play
The easiest thing is the hardest. It is harder to be simple than it is to be complex.
andrea and
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
show this and compre to Sublime designs in a funny way
The better the investor, the simpler the questions. When I started, I was obsessed with jargon, complex questions and spreadsheets. Now I ask things like “what does it do?”, “why do people buy it?”, and “why are you selling?”. And I never do more math than I can fit on a napkin.
Jeremy Giffontwitter.com“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
alex and
