simplicity
sari and
simplicity
A great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play
INTERVIEWER: As your experience about writing accrues, what would you say increases with knowledge?
BALDWIN: You learn how little you know. It becomes much more difficult because the hardest thing in the world is simplicity. And the most fearful thing, too. It becomes more difficult because you have to strip yourself of all your disguises, some of w... See more
BALDWIN: You learn how little you know. It becomes much more difficult because the hardest thing in the world is simplicity. And the most fearful thing, too. It becomes more difficult because you have to strip yourself of all your disguises, some of w... See more
Cynthia Haven • James Baldwin: “You want to write a sentence as clean as a bone. That is the goal.”
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
John Maeda • 3 highlights
amazon.com
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Keep the focus on minimal product. More on this later, but your job as product manager is not to define the ultimate product, it’s to define the smallest possible product that will meet your goals
Marty Cagan • Inspired: How To Create Products Customers Love
Breaking through to a better idea by subtraction, rather than addition, is the most satisfying kind of breakthrough.
-Jason Fried
Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation. Sim... See more