simplicity
sari and
simplicity
It’s time to say it out loud: BUILD LESS SOFTWARE
Centering too much on adding new functionality will break your product, your users, and your team. Maybe your business. 1/10
nametwitter.comA great story about simplicity from Akio Morita, the instigator of the Walkman project at Sony:
Engineers had the technology to add the recording function to the Walkman and it would’ve cost only 50 cents to a dollar per unit. Morita decided against it. He wanted the device to have one function, which it performs very well. Walkman should only play
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Progression:
Simple and wrong
Complicated and wrong
Complicated and right
Simple and right
Alara and
