simplicity

Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation. Sim... See more

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

One of the many things I learned from @gentry about design is the idea of *informed simplicity*

Keep the focus on minimal product. More on this later, but your job as product manager is not to define the ultimate product, it’s to define the smallest possible product that will meet your goals