sensemaking
Gaia Soykok and
sensemaking
love the idea of Great Gerwing closing her eyes to listen to the rhythm on set, instead of looking.
i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together.
the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture