The right words
Writing is thinking is storytelling is painting a picture
The right words
The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.
Seth Godin • Ode: How to Tell a Great Story
The most effective stories match the world view of a tiny audience—and then that tiny audience spreads the story.
seths.blog • Ode: How to Tell a Great Story
Great stories don’t appeal to logic, but they often appeal to our senses. Pheromones aren’t a myth. People decide if they like someone after just a sniff.
seths.blog • Ode: How to Tell a Great Story
All I know is what I have words for
“The streets were wet and empty, and the sun had finally come out, making it feel like the world was emerging from a less complicated time.“
The Red Hand Files #321
There’s a curse word in Croatian, “kurčenje”, used to describe someone — usually a guy — who’s full of himself and acts like it.
Kinda like peacocking, but isn’t related to clothes.
I would take me at least one full paragraph to describe it.
Instead, I can use a single word.
I love it when I find words that carry so much weight.
Instead of asking: "Do you have any questions?", ask "What questions do you have?"
The first almost always results in silence, while the second helps people feel comfortable asking questions.