Rethinking Social Media & Content Creation

We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

I don’t like being seen as a content creator. In fact, I don’t believe content creation or writing is an occupation, because it denotes that creating or writing is a thing we do, instead of something we embody naturally.

For me, writing is not what I do , it’s who I am.

I do not try.

Creating/writing comes out of me the way I sweat during a workout:... See more

Well, one explanation I liked quite a bit was recently written by Wall Street Journal columnist Christopher Mims, who argued that social media isn’t dying, but changing into broadcast media. The majority of the content we see on a daily basis is now made or shared by a small professional class of users, known as the creator economy. Which is making... See more

We are so focused on evaluating our social networks and broadcast platforms from a distribution perspective that we often forget to analyze the other side of the two-sided content marketplace: creation. But our current internet culture is as much driven by frictionless distribution as it is by frictionless creation.

Social media is designed to cycle through content rather than encouraging people to sit with it, to understand it at a deeper level. New content is the fuel on which these platforms run.

Curation is so deeply under-explored on the Internet in my opinion. It sits right in between consumption and creation and is the perfect bridge between the two, allowing us to actively engage with what we consume to then produce work from this saved knowledge.