Retail media ad tech

1. What is an SSP in advertising?

2. The fundamentals of a Supply-Side Platform

3. What should publishers look for in an SSP?

4. DSP vs. SSP: What’s the difference?

5. What does the future of the SSP look like?

June 15, 2023 Criteo (Nasdaq: CRTO), the commerce media company, today announced the launch of Commerce Grid, a first-of-its-kind supply-side platform (SSP) purpose-built for agencies and publishers looking to efficiently connect media and commerce with programmatic.

Commerce Grid differentiates itself from other SSPs by bringing Criteo’s proprietary Commerce Audiences to both buyers and sellers on the supply side for the first time. When packaged with premium inventory, ad buyers can target these audiences—built from Criteo’s leading AI technology that analyzes billions of real-time commerce signals—through their preferred demand-side platform (DSP) to engage with potential customers across all channels, devices, and stages of their shopping journey. Publishers also gain access to other Criteo assets, including shoppable formats and commerce insights.

Commerce Grid is a part of Criteo’s Commerce Media Platform solution suite for clients, accelerated by the company’s strategic acquisition of IPONWEB in 2022.