The spectacle is a social relation between people that is mediated by an accumulation of images that serve to alienate us from a genuinely lived life. The image is thus an historical mutation of the form of commodity fetishism.
Social proof is one of the most powerful features in social products and yet is massively under-utilized by almost all social platforms.
Let’s explore some ways that Twitter successfully uses social proof and some ways they fall very short
Thread👇🧵