Openness is a major driver of Evaporative Cooling. If anyone can join your community, then the people most likely to join are those who are below the average quality of your community because they have the most to gain.
We see status evolutions already happening online. It used to be high status to have a lot of followers. Now, many people view it as a “green flag” if someone isn’t even on social media.
Social proof is one of the most powerful features in social products and yet is massively under-utilized by almost all social platforms.
Let’s explore some ways that Twitter successfully uses social proof and some ways they fall very short
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