Status Signaling

Social proof is one of the most powerful features in social products and yet is massively under-utilized by almost all social platforms. Let’s explore some ways that Twitter successfully uses social proof and some ways they fall very short Thread👇🧵

Twitter Blue feels like a missed revenue opportunity. People don't pay for features. They pay for social capital and status signaling. Twitter could 10x the monetization potential of this by adding things like paid verifications, badges and profile page cosmetics.