everything is a remix

It also helps to travel in topic space. You'll have more new ideas if you explore lots of different topics, partly because it gives the angle grinder more surface area to work on, and partly because analogies are an especially fruitful source of new ideas.

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all... See more

Through DJing, sampling, mixing, music embodies so much of what we’re exploring. It’s our job as builders to find references that “re-unlock” the values we’re trying to embody in the present, and turn these into new forms. Allow yourself the joy of losing yourself in the inputs; this is the nature of remixes or samples. We’re both looking at the... See more

James Turrell took inspiration from astronomy and perceptual psychology. Coco Chanel was most influenced by nuns and religious symbols. David Adjaye drew from Yoruban sculpture, and Steve Jobs from Zen Buddhism and calligraphy. We could continue this list forever, but that’s not the point. The point is to look outside the confines of our industry... See more