Reminders
To test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not
Christa Nicholson • The Creative Act by Rick Rubin
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
Nobody has “more” freedom than you; you cannot adhere to every rule, whether real or made up and then be bitter at everyone choosing to do what they truly want to do, regardless of the “rules”
Ideas related to this collection