I meet a lot of people searching for something (career, relationship, etc). And yet, when it’s put in front of them, they won’t pursue it because they fear pain (getting hurt, failure, etc.). So they unconsciously (and expensively) trade self protection for misery.
Your milieu is not the same as your sister’s. It is an ever-shifting, individual configuration of information flows. The Twitter feed you have curated is a milieu. Your friend group (which is not the same as the friend groups of the other people in that group!) is a milieu.
It is by changing your milieu that you change yourself.
You’ve been duped into thinking you can create a life without danger, one liberated from constraints and uncomfortable emotions, and that such a life is desirable. But you can’t, and it’s not. If you connect with someone and it comes with the risk of losing something, good. You’re alive!
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)