Relationship with Time

“In a situation where every waking moment has become the time in which we make our living,” Odell notes, “and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, time becomes an economic resource that we can no longer justify spending on

culture is non-stationary—it changes, mutates, refuses to hold still. As Emmet puts it, models “actually get dumber over time as you use them,” because they are frozen snapshots of a past cultural moment. What they capture brilliantly is instantly outdated; what they recombine convincingly is subtly decayed.