reAlpha idea bank

Why Billionaires Are Taking Out Mortgages

Uncommon Idea but rides the coat tails of using big name celebrities.

Now I’m wondering if this is similar to your scenario of doing Taylor Swift. Not sure if I would attract the right audience. My initial thought is it’s about mortgages so it should be ok

Outlier

https://www.youtube.com/shorts/C6Bj591Ub7E

Key

Never negotiate the price of a home

This is an uncommon contrarian approach. I think this is what’s called a Headfake?

Outlier

https://www.instagram.com/themortgagekitchen/reel/C-RHXZTyX8K/?hl=en

Key Visual

https://cdn.prod.website-files.com/610eecb174945fba790b0016/63cdd2d7627aac79c4d1c024_k1.jpg

(Need a more updated one, but concept is the same)https:/

• Your Mission


• What You Believe


• What People Will Rally Behind

Heatmap of Real Estate Market

For real estate on twitter this seemed to be an outlier because it sparked curiosity in how the state you live is doing

Outlier

https://x.com/NewsLambert/status/1865585711614660743

Key Visual

The Twitter Post

How Smart homeowners avoid losing thousands of dollars in a natural disaster

Uncommon Idea that applies to all homeowners, I didn’t even know this.

Outlier

https://www.instagram.com/themortgagekitchen/reel/DA9vtfjSUIB/?hl=en

Key Visual

https://www.dailymail.co.uk/news/article-14054667/real-estate-mogul-mansion-malibu-california-wildfire.html

• Creating a goal that you publicly announce.


• Raising the stakes by introducing a punishment/negative outcome.


• Inviting viewers to support the mission/goal.


• Setting an end date to complete the mission/goal by.


• Turning it into a daily/weekly series.